Market Research on dietary trends and development of marketing strategy
Before arriving on property, I oversee the market research on the latest food trends (as well as your own compiled data if available) and I ensure that concept development and menu redesign match the current consumer’s preferences.
After working with the Food & Beverage department, I engage in brainstorming sessions with your in-house marketing team in order to:
- Include the new strategies we designed together into your marketing plan to make the consumer aware of your distinguished offerings.
- Improve your SEO in order to reflect the new “healthy” and “allergy-free” aspect of your services and rank high on Google for specific searches related to special diets so that you can take your property to the next level.
- Make sure that the healthy and allergy free message you advertise to the public is consistent with the food and service you provide so that you can safeguard your brand’s integrity.